phil & teds :: in the press

Kid's Today - January 2007
"News" (p. 14)

Phil & Teds official StrollerFit stroller
New Zealand-based Phil& Teds is partnering with StrollerFit Exercise with Your Baby and is now the official stroller of the popular program.

"Partnering with StrollerFit was a true no-brainer from a marketing standpoint," said Bengt Lager, president of Regal Lager, the U. S. distributor of Phil & Teds. "Getting the Phil & Teds buggy in front of the thousands of moms coast-to-coast who take StrollerFit classes every week will give us price-less word-of-mouth attention and recognition. It's also the perfect way to get a constant feedback from real-world buggy users."

As the official stroller of StrollerFit, Phil & Teds will provide a limited-edition, custom embroidered stroller to all StrollerFit franchises to use in teaching their classes. The stroller functions as a pram for a newborn, an upright for a toddler and a fast pace walking stroller any time. It also can be upgraded with a Doubles Kit upgrades that makes the single stroller into one that transports a toddler as well as a newborn on the footprint of a single stroller. In return, StrollerFit owners and class members will offer ongoing feedback on the stroller to its makers.

"We know our moms will love the Phil & Teds buggy, and we're so proud to help introduce them to it," said Mary Beth Knight, fitness director at StrollerFit. "Phil & Teds is the coolest, most efficient stroller on the market and it's perfect for StrollerFit classes."

Additional partnerships benefits include joint marketing opportunities, online and in store cross promotions and more.

Cincinnati-based StrollerFit has more than 250 class locations nationwide. The program combines exercise science, early childhood development and group dynamics into a 50 minute fitness class.