Regal Lager :: In the Press

Kid's Today - September 2005
"Regal Lager Announces Exciting Addition of phil & teds , gr8x" (p. 54)

Regal Lager Announces Exciting Addition of phil & teds , gr8x

The team at Regal + Lager is excited about this month's ABC Kids Show, anxious to showcase its tow new arrivals– Phil & Teds and gr8x – to the trade.

Phil & Teds is a New Zealand-based buggy manufacturer whose emphasis is on freedom, and the importance of adapting children to a parent's active lifestyle. Phil & Teds products are designed by parents, with the goal of making travel for them easier and more organized, and comfortable and safe for children.

"Having already established the product line, the principles at Phil & Teds looked to us to provide service and support for their innovative product line," says Luanne Whiting-Lager, vice-president. Representing Phil & Teds for the first time at this years's JPMA show, Whiting-Lager says the response has been extremely strong.

The Phil & Teds line consists of four products, the e3 buggy, the escape carrier, the metro carrier and the t2 travel cot. Not only does the e3 boast a four-position main seat, which adjusts from totally flat newborn to upright toddler, but it also features a unique double system, allowing a family to upgrade to a double buggy at any time. Also being introduced at ABC will be the e3 twin, a twin buggy with an incredibly narrow width of 29 inches, allowing it to go through mos door openings, and two full size seats for the newborn or toddler.

The escape carrier was designed for exceptional comfort, with an adjustable harness that features lots of padding and light weight materials. The child's comfort was also taken in consideration, resulting in an adjustable seat and foot stirrups. The metro carrier is designed to get out and about town with a child in tow. The fully adjustable harness offers support and comfort, and the child has his own adjustable padded harness and storage.

The t2 travel cot is lightweight, and easy to assemble. The t2 comes with its own travel bag and can be used indoors or out. The unique mesh offers an 80 UV sun protection and also helps keep bugs out.

gr8x is an Australian company that has been manufacturing its flagship product, the Baby Traveller® all-in-one diaper bag since 1998. It has become a leading choice because of its functional, stylish and versatile design. Today the company offers a full range of innovative diaper bags for parents who expect the best.

The Baby Traveller was designed for parents of newborns through to the toddler years. It consists of an all-in-one diaper bag and change mat that can be worn as a backpack. The Signature is a stylish range of diaper bags and accessories including the Satchel, Change Wallet, Padded Change Mat, Bottle Pack and Bottle Traveller. The Backpack series offers two stylish and practical backpacks in one product.

"The addition of these two innovative lines has made 2005 a very exciting year for Regal + Lager." Whiting-Lager explains "It's especially important for buyers to visit us at ABC this year to view the new Phil & Teds and gr8x products, as well as the additions to the Second Nature, Noukie's, Diaper Dekor, Lascal and AeroSleep lines. Each of these collections are on-trend with the needs of today's parents."

For more information on the Regal + Lager family of products, please contact the company at (800) 593-5522, or visit its web site – www.regallager.com.